6 Mobile Marketing Trends for 2013

In 2012, smartphones finally overtook all other types of mobile phones in terms of U.S. sales. So, for companies that target mobile devices, 2013 should be a very interesting year.

Here are six trends to watch:

1. Mobile Advertising — Some experts predict that in 2013 there will be more smartphones connected to the internet than computers. Because advertisers generally try to get the most bang for their buck, you may see more advertising dollars go toward mobile ads than in the previous years.

2. SMS and MMS Marketing — Text messages can reach customers instantly with news of sales, discounts, and promotions. Texting proved to be a successful marketing tool last year, and it’s poised to continue growing this year. Expect to see a rise in multimedia messaging service (MMS) messages, which permit photos and videos to be sent along with text.

3. Mobile Email — Did you know that in 2011, 36 percent of all emails were opened using mobile devices? As this trend continues, more and more businesses will start formatting emails to be even more mobile-friendly in their appearance and functionality (in terms of links, forms, etc.).

4. Do-It-Yourself Mobile Sites — Mobile versions of standard websites have existed for some time, but many businesses don’t want to shell out more money to a developer to create a mobile-friendly site. However, there are various web applications that help companies to build a mobile website — and save money in the process.

5. Click-to-Call Capability — This may surprise you: 1-800-Flowers.com found that its customers are two to three times more likely to click to make a call on a smartphone than they are to click any banner or other website ad on a computer. This discovery may have significant implications for how small businesses design their mobile marketing messages.

6. Faster Downloads — Remember when slow, dial-up internet became a death knell for business? A similar phenomenon is taking place with mobile technology. According to Compuware, about five out of every seven people expect mobile websites to load at least as quickly as traditional ones. Translation: If your mobile site is slow, you may lose business in 2013.

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