Looking to build a loyal, widespread following? Try these four marketing tips to maximize exposure for your mobile business.
- Tell your story. Mobile enterprises fill a specific niche in the small-business category. They are usually less formal than bricks-and-mortar stores and lack the support of a franchise organization. They are also often buoyed by passion, determination, and inspiration — characteristics that many customers can relate to. Perhaps you’re a former banker who decided to blaze a new trail with a mobile pet-washing service. Or maybe you’re a personal trainer who generated enough “buzz” to flee a corporate gym and build your own business. Whatever the case, tell your story in marketing materials, at events, and in clever pitches to local media.
- Shoot a how-to video. Tablet PCs, laptops, and even some smartphones provide quick access to a powerful marketing medium: online video. Every mobile-business owner has expertise — that’s why you’re in business! Whether your skill is making a plate of nachos or clipping a dog’s nails, customers will want to know how you do it so well. Give them answers with short “how to” segments that are broadcast over your own YouTube channel or on your website. On your marketing materials and signage, note that your video tutorials share a few “trade secrets” to drive traffic to them. Once you build momentum, experiment with new topics to keep your audience engaged.
- Become a fixture in the community. Get involved with causes and events that your target customer supports and attends, whether that means donating products or services, volunteering your time (while wearing a T-shirt with your logo on it), or networking with industry associations that may be interested in doing business with you. If you’re given an opportunity to be a guest speaker or sponsor an event with in-kind donation — and it helps you to tap into a new market — go for it!
- Give fans something to like. Social media makes spreading the word about your business easy and free, but irrelevant communications will absolutely kill your efforts. Strive to offer people what they want. Surprise followers every now and again with a giveaway, a contest, or a deep discount (with a limited-time offer) developed exclusively for them. Increase the exposure of your “random acts of kindness” by urging customers to stay in touch for the next great offer. You can do this at your mobile business’s current location, on your website, and at the end of your YouTube segments.