Manning a Booth at an Expo? Mobile Payments Are a Must

Participating in a trade show or expo can be a boon to your small business. Whether you’re selling a product or a service, these events provide a captive audience for your pitches. The key is to grab people’s attention and complete sales before they leave the exhibit hall (and potentially forget all about you). To do that, you’ll need a way to process payments quickly and easily.

Operating on a cash-only basis is always an option, of course. But why not take credit cards, too? Your competitors likely do. According to research firm Gartner Inc., mobile payment transactions are expected to exceed $171 billion worldwide in 2012, an increase of nearly 62 percent over 2011.

For no charge, any merchant can obtain a GoPayment card reader that works with a mobile device — a smartphone or tablet — to process payments. Although you’ll pay a nominal fee for each transaction, you’ll have the ability to accept credit cards wherever you go.

To ensure you and your customers have the best experience possible with GoPayment, follow these steps:

  • Use a stylus. Sure, your customers can sign all of your forms with an index finger, but a stylus makes it easier — and it’s much more professional. If you have a hard time keeping track of your stylus, invest in a clip or a case that attaches it to your mobile device when it’s not in use.
  • Create a contact list. One of the most important things you can do while you’re processing payments is capture customers’ email addresses, street addresses, and/or mobile phone numbers. They were interested enough to purchase your product once; perhaps they’ll become repeat customers. Be sure you ask for each person’s communication preferences (to avoid spamming them). Some customers are wary about providing an email address if they fear they’ll be bombarded with emails, so be honest about what they can expect.
  • Provide custom receipts. Customers typically want proof of their purchases, whether for expense reports or personal records. GoPayment offers merchants the option of creating custom digital receipts that can be sent to customers via an email or text message. This extends beyond adding your business logo and a thank-you message to your receipt. For example, your email receipt can also contain links for customers to easily share news about their new purchases on social media.

About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who also works in information systems. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.
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