There’s nothing quite like the experience of walking into a bakery and smelling the delightful bouquet of breads, cakes, pies, and other mouth-watering creations. That’s why, even though supermarkets and chain restaurants sell baked goods, mom-and-pop-style shops will always have a place in the market.
Here are 10 ways these smaller bakeries can use mobile payments to boost their bottom lines:
1. Convenient catering: At the end of any event, everyone wants to pack up and leave. By using a smartphone to process the balance due, you can make the payment quick and convenient for you and your client.
2. Delivery capability: Want to offer holiday deliveries to offices or homes? Send an employee out with your baked goods and a smartphone to collect credit card payments.
3. Curbside service: After you carry that wedding, birthday, or anniversary cake out to your customer’s car, you can process their payment right there at the curb.
4. No pen required: If you’re rushing between the kitchen and the front counter, you don’t want to spend time looking for a pen for a customer to sign a credit slip. Just pull out your mobile phone and offer up the touchscreen. Your customer can sign with a finger.
5. Rush relief: For the day before Thanksgiving, Valentine’s Day, the end of lunch hour, or whenever you are swamped by customers, having one or more employees process mobile payments will reduce wait times and increase customer service.
6. Taking sweets to the people: If you like selling your treats at craft fairs, festivals, and other public markets, accepting mobile payments eliminates the need to transport a bulky cash register and run extension cords to a power source.
7. Special promotions: So you want to promote your delectable oatmeal raisin cookies. Send an employee out in front of your store with a few sheets of cookies and a smartphone. The aroma — and the payment convenience — may encourage impulse buys.
8. Viewing customer purchase histories: Mobile-payment software lets you access a customer’s previous purchases, so you’ll know how to tempt them by soft-selling their favorites. (“The blueberry muffins just came out of the oven. Are you sure you don’t want one?”)
9. Loyalty programs: Instead of asking your regular customers to fish a punch card out of their purses or wallets, mobile-payment technology instantly recognizes when they are eligible for that free slice of pie they’ve earned.
10. Spotting trends: Mobile-payment software can generate detailed sales reports, so you’ll know what your best-sellers are. Then you can adjust your marketing and product offerings accordingly.